Guides

Google reviews, explained.

What we've learned from tracking tens of thousands of reviews for home-service businesses, in plain English.

How many 5-star reviews do you need to raise your Google rating?

The math behind your Google star rating: why 4.6 to 4.7 can take dozens of reviews, what one 1-star really costs, and where the effort pays off most.

Reviews vanish, come back, or show up days late. Here's what Google is doing, what you can and can't change, and how to tell a hold from a removal.

A calm, five-part reply that protects your reputation, plus ready-to-adapt examples for the complaints home-service businesses hear most.